Braun Sheds Light On Fashion Venture - Remetee Clothing
Braun Sheds Light On Fashion Venture - Remetee Clothing
He's a long way from New York's Fashion Week, but Ryan Braun was roaming the Brewers clubhouse this week distributing his new line of T-shirts, looking and sounding like Milwaukee's answer to Marc Jacobs.
The brand name is Remetee, and Braun spent 4-5 hours a day during the offseason hiring staff and working on designs at the company's Los Angeles offices. He co-owns the venture with a handful of investors whom he declined to name, but a magazine article that Braun showed to Brewers beat writer reported that one of them is Affliction owner Todd Beard, whose brand is ubiquitous in Major League clubhouses. The new company's name is a play on the word "remedy", because Braun hopes that its bright colors and friendlier graphics offer an answer to the dark, drab designs popular until now.
The reorders are coming in to the tune of $100K each. That's unheard for a new line especially in this economy.
The shirts run from $70-$100, complete with rhinestones on the higher end - but so far business is good.
"The initial buzz has been unbelievable." Said Braun "It's greater than we ever anticipated."
Some of his celebrity friends have helped. Braun distributed clothes to NBA star Tony Parker and his famous wife, Eva Longoria, to Ashton Kutcher and then, naturally to baseball players like Derek Jeter, David Wright and CC Sabathia.
Shop Remetee Clothing
soliscompany.com
He's a long way from New York's Fashion Week, but Ryan Braun was roaming the Brewers clubhouse this week distributing his new line of T-shirts, looking and sounding like Milwaukee's answer to Marc Jacobs.
The brand name is Remetee, and Braun spent 4-5 hours a day during the offseason hiring staff and working on designs at the company's Los Angeles offices. He co-owns the venture with a handful of investors whom he declined to name, but a magazine article that Braun showed to Brewers beat writer reported that one of them is Affliction owner Todd Beard, whose brand is ubiquitous in Major League clubhouses. The new company's name is a play on the word "remedy", because Braun hopes that its bright colors and friendlier graphics offer an answer to the dark, drab designs popular until now.
The reorders are coming in to the tune of $100K each. That's unheard for a new line especially in this economy.
The shirts run from $70-$100, complete with rhinestones on the higher end - but so far business is good.
"The initial buzz has been unbelievable." Said Braun "It's greater than we ever anticipated."
Some of his celebrity friends have helped. Braun distributed clothes to NBA star Tony Parker and his famous wife, Eva Longoria, to Ashton Kutcher and then, naturally to baseball players like Derek Jeter, David Wright and CC Sabathia.
Shop Remetee Clothing
soliscompany.com
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