SOLIS ON MARKET TAKES ON HIGH FASHION WITH HEATHERETTE

Heatherette 2005 Living Dolls Collection at Solis
Solis and Heatherette 2005 Living Dolls Collection Launch Party

News Release

For immediate release: contact: Plunket Phommachanh, Publicist 415- 860-8630

Steven Haas, Solis Company 312-953-6628

SOLIS ON MARKET TAKES ON HIGH FASHION WITH HEATHERETTE

(San Francisco, CA)-After a successful runway show during Fashion Week in NYC, Richie Rich and Traver Rains of Heatherette make their appearance at the grand opening weekend of Solis on 2231 Market Street in the Castro. Solis is scheduling a grand opening event on October 8th, from 2-4pm and having a private in-store event with the dual from Heatherette on October 9th, from 4-7pm.

Steve Haas, CEO and President, commented, "We are excited to be opening our flag ship retail store and believe that San Francisco is an ideal location. Our new concept store will create a unique multi- brand experience and portray the Solis image and lifestyle to the fashion-focused customer. We will use the store as a laboratory to test new products, labels and designers, as well as a showcase for the breadth of our entire offering, which now includes denim, corduroy, jackets, skirts, shorts knit tops, tees, swimwear, underwear, accessories, eyewear, watches and home collections."

Solis will be expecting a big turnout during their grand opening in October and will be entertaining the fashionably conscious guests in high style. “It’s all about Heatherette on Sunday, October 8th” says Steven Haas “We are very excited to have them here during our in-store!”

Heatherette just finished their NYC Olympus fashion week at Bryant Park with their “Living Dolls collection” spring ’06 (www.heatherette.com). Richie Rich and Travers Rain are show-stoppers that create unique and fresh designs that many A-list Celebs hunger for like Paris Hilton, Alicia Keys, and Foxy Brown.

You can see part of Heatherette’s collection on display in the front window of Solis and will be able to purchase their line during their open store hours. Their experienced stylists will be on hand to help customers find the right apparel to suit their own needs and style. Solis also has a website (www.soliscompany.com) where you can purchase merchandise online and receive fashion & style tips.

Solis will be having a grand opening celebration from Saturday, October 8th from 2-4pm and a private in-store event with Heatherette on Sunday, October 9th from 4-7pm. Solis store is located on 2231 Market Street in the Castro.



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